Winery-Focused Online DTC Workshops

5 Steps to Developing a Digital Marketing Strategy

Join Taylor Eason for this online workshop dedicated to growing online revenue and retail traffic for wineries. This comprehensive dive into digital marketing will instruct how to develop a winery digital marketing strategy to connect with customers when and where they’re now making purchase and visit decisions – online. Each attendee will receive hands-on instruction and a Digital Marketing Plan Checklist. Key take-away’s include:

  • Digital Audits to Dig In and Learn About Your Customers
  • Customer Analysis Instruction
  • Search Engine Optimization Techniques
  • Search Engine Marketing and Digital Ad Strategy
  • Email Marketing as a part of Digital Strategy

Cost: $150
Duration: 90 minutes
Location: At an online browser near you
November 7, 2018 @10am PST BOOK NOW

Direct Consumer Insights & Analytics

This online workshop covers why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. This knowledge allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate. Knowing your customer is power. Key questions to ask yourself:

  • Do you have intimate knowledge of who purchases your products?
  • What are their demographics, likes and dislikes, hobbies and habits?

Simply through their transactions, your customers have already provided loads of information about themselves. It’s all there in the data, eagerly waiting to be discovered and analyzed. Each workshop attendee will receive hands-on instruction and a DTC Insights & Analytics Checklist.

​Key take-away’s include:

  • Better Segment Your Direct Customers with Data Analysis
  • Create Target Markets Based on Clues from Your Data
  • Develop a Data Analytics Strategy
  • Leverage Data to Make Strategic Sales and Marketing Plans

Cost: $150
Duration: 90 minutes
Location: At an online browser near you
December 4, 2018 @10am PDT BOOK NOW