What is SEO?

What is SEO? Short for search engine optimization, SEO helps websites gain traffic from the “organic” search results on search engines like Google, Bing or Yahoo. Organic in Google-speak means that the listing doesn’t have “Sponsored” or “Ad” next to it (these you pay for and are surprisingly effective too). Here’s a cool stat: 64% of all web traffic originates from an organic search. Whoa… don’t you want in on that?

Billions of web browsing sessions begin with a search query every day. With all websites competing for the top spot in search results, it can be challenging to drive traffic to your site from search engines. Those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility. Hundreds of factors affect this ranking and the search engines change the rules constantly since many nefarious businesses try to “game” the system. At Cork & Fork Digital Media, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience’s searches. The SEO process will take place over a 6 to 8 month period to test and improve keyword visibility while growing your SEO ranking organically.

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What is SEO?