Why Wine Marketing Strategy Should Include Digital Now

No doubt the past three weeks have changed the game for Napa, Sonoma and Mendocino wineries. With over 900 wineries in these counties alone, fierce competition for the fickle or frightened wine country visitor is getting downright gladiatorial. It’s time to get down and dirty with new wine marketing strategy. By some accounts, the number of reservation cancellations is 60 percent. Since that doesn’t leave much to make revenue budgets for 2017, getting creative with digital tactics is the answer.

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