Google Analytics Goal Set Up: Online Sales Revealed

Why do you need a Google Analytics goal set up? This free digital tool keeps track of your website visitors, and you can learn a lot just by seeing what web pages they frequent, how many pages they visit, and if their path leads to a sale. It’s this last bit that’s the good, juicy stuff. A goal in Google Analytics allows you to track things like: Where did a conversion originate? Organic search? Email? Referral? – How many new users to the website are converting? – How many pages did this new user visit before converting?

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5 Best Google Analytics Reports for Wine and Food Brands

Google Analytics can be an intimidating pit of mystery. But it’s also the Promised Land of data. There’s plenty of information available about your website and thus, your business, but what exactly are you supposed to pay attention to, out of all the numbers thrown at you? We geek out with this stuff so want to offer up our five best Google Analytics reports monitored on a regular basis for our clients. These offer insight into what’s happening on their website and thus, consumer interest and sales.

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